Marketing that speaks to midlife women
without patronising AGEIST nonsense.
Marketing That Respects & Empowers Midlife Women
Many brands jump on menopause and midlife as a trend—women see straight through it. They’re tired of being patronised, misled, or told they need to ‘fight’ ageing. You want to connect with them in a way that builds trust, speaks their language, and genuinely supports them. That’s where I come in.
Expert Marketing for Brands Targeting Women Over 50
I specialise in helping brands reach midlife women without ageism, gimmicks, or empty promises. With a deep understanding of this audience and years of marketing expertise, I offer three ways to support your business:
our 3 main programmes
consultancy
Your marketing might be missing the mark, and you may not even realise it. I’ll review your existing strategy - social media, website copy, emails, imagery and show you exactly what’s working and what’s not. My consultancy includes:
Marketing Audits & Improvements – Reviewing your messaging to ensure it resonates.
Market Research – Understanding what midlife women actually want.
Strategy Development – Helping you create an authentic, effective plan.
Guest Speaking – Educating your team on ageism in marketing and how to get it right.
marketing
If you need hands-on support, I can take care of your marketing for you. I create content that speaks to midlife women the right way with respect, empowerment, and zero ‘anti-ageing’ nonsense. This includes:
Social media management
Blog writing
Video content
Website copy
Email marketing
Sourcing the right models & imagery
I combine marketing know-how with a deep understanding of your audience to create content that actually connects.
promotion
I don’t just help brands market effectively - I can also put your product in front of the right people. My Fearless at 50 audience includes:
85,000 Instagram followers
80,000 TikTok followers
52,000 Facebook followers
35,000+ other channels
Blog Domain Authority 40
Through my social channels and blog, I offer authentic, ethical advertising that speaks directly to women over 50 who are engaged, informed, and tired of marketing that doesn’t get them.
DROP US AN EMAIL ON KATE@THEINDIEPRACTICE.COM
Coaching for Midlife Female Business Owners
Marketing isn’t the only challenge midlife women face. If you’re a female business owner struggling with menopause, low confidence, or motivation, I also offer coaching through Bossing Midlife. Whether it’s tackling imposter syndrome, navigating brain fog, or rebuilding your energy and mindset, I help women in business stay on track and thrive—even when menopause tries to derail them.
