The Indie Practice supports midlife entrepreneurs and business owners with a midlife customer base without the usual ageism. We are passionate about supporting midlife women navigate this time and helping brands sell to them without patronising, belittling, or fear-mongering.

We specialise in TikTok, Instagram, and blogging, offering monthly retainer packages, training intensives, and strategy services to help you get noticed.

Marketing That Works—Without Ageism or Gimmicks

Founded by Kate Beavis, Bedfordshire’s Business Woman of the Year, The Indie Practice takes a straight-talking, strategic approach to marketing. With 18 years of retail marketing experience and two award-winning businesses under her belt, Kate understands the real challenges business owners face, especially those in midlife.

Midlife entrepreneurs, particularly women, are often overlooked or told they need to ‘keep up’ with younger trends. We’re here to challenge that narrative. Age is an asset, not a limitation. Through our expert marketing strategies, we help you harness your experience, authority, and unique perspective to stand out.

A Proven Track Record in Visibility & Growth

Kate has been featured in thousands of publications, national TV, and radio, proving that you don’t need to play by outdated marketing rules to make an impact. She also runs Fearless at 50, a 250K-strong social media community, championing midlife women and breaking the stereotypes around ageing, business, and visibility.

How We Can Help You:

Marketing Strategy & Visibility Plans – Tailored to your goals, audience, and industry.
Social Media Growth & Content Creation – Especially for TikTok, Instagram & blogging.
Training & Mentorship – So you can do it yourself, confidently and effectively.
Fully Managed Marketing Packages – For businesses that need expert execution.

If you’re ready to cut through the noise, show up with confidence, and build a brand that thrives in midlife and beyond, The Indie Practice is here to help

Some our previous clients

the Team

Kate Beavis

Kate started out in retail part time while studying but she soon caught the retail bug. With numerous management roles including Area Manager, Head of Visual Merchandising and Retail Design both in the UK and overseas, she learnt how to train teams, manage people and 4M budgets as well as managing photo shoots and working on brand launches. After the birth of her first child, she knew that she wanted and needed a change, so she set up the award-winning vintage shop, Your Vintage Life, with her husband. Her blog led to a magazine column which led to to a book deal and the rest is history! She now champions midlife women, with a no nonsense approach believing that they should be empowered not belittled by society but also brands selling to them.

Stephanie Moran

Stephanie has also enjoyed a successful retail career, having worked for the women’s fashion brand Hobbs for 6 years in various management positions. She left to set up her own bridal design business called Stephanie Moran Couture based in Tadcaster, North Yorkshire having studied Fashion Innovation at the University of Creative Arts in Epsom, Surrey.

Alongside creating couture dresses, she manages our wedding client’s Pinterest accounts and writes content in the form of blogs and resources for both The Indie Practice and our sister brand, Magpie Wedding.